Shana has an MBA from Columbia University and a background in hospitality and entertainment. Her expertise lies in creating strategic, audience-focused experiences that deliver measurable engagement and impact.
Zach holds an MFA in Design for Stage and Film from NYU Tisch and has led design teams across theater, film and hospitality, blending his creative expertise with a passion for crafting immersive, visually stunning experiences.
Co-Founder
Producer
Creative Director
Co-Founder
Designer
Art Director
Together, our combined talents seamlessly merge art and strategy, distinguishing us in the experiential marketing landscape. United by a shared passion for immersive theater, experimental art, and evocative performance, we bring a fresh, innovative perspective to every project we undertake.
Ok, but what do you do? Ru’s Workshop is a creative studio crafting surreal, immersive brand experiences. We bring theatricality and interactive storytelling to the world of brand activations, turning audiences into participants.
Why Experiential? You mean, aside from the proven boosts in engagement, impressions and customer loyalty? It's fun!
Why Ru's? Unique Creative Perspective: We're not just doing standard brand activations; we bring a theatrical, artistic edge that make experiences immersive and memorable. Scenic & Design Expertise: Our concepts aren’t just ideas — with our backgrounds in scenic and interior design, we can execute them in a visually striking way. Fresh, Exciting Approach: Big agencies can feel corporate and predictable. We're small, nimble, and can create work that feels more personal and experimental. Cultural Relevance: We understand and incorporate emerging trends, which makes our work feel fresh and shareable.
01010010 01110101 01110011 01100101 00111111 [ENCRYPTED RUSE DECODED] Welcome, observer. You’ve seen through the surface, but the ruse runs deep. Ru’s Workshop operates at the intersection of trickery, spectacle, and immersive deception. The ruse is real. And so are we. Probably.