I am an experiential producer and creative collaborator focused on brand activations, installations, and immersive environments. I co-run Ru’s Workshop, where I develop and produce experiential concepts for fashion, wellness, hospitality, and media clients. Alongside the studio, I also consult and take on select freelance projects, supporting teams with strategy, creative development, and production execution.

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I’ve always been fascinated by the way spaces shape us; how the right environment can shift our mood, soften us, or make us feel part of something. I began my career in film because I loved storytelling, but I soon realized I was too far from the experience itself. Hospitality brought me closer to the moment of connection, but I wanted to feel more intention behind the worlds being built. The experiential space is where everything came together: story, design, atmosphere, and community. It allows me to create moments people don’t just observe, but inhabit.