Activations

The RealReal Chinatown Launch – Event Design & Activation

As part of the team behind The RealReal’s Chinatown location launch, we helped curate an immersive, multi-sensory experience that celebrated both local culture and high-end fashion. Drawing on the vibrant energy of Chinatown, we sourced authentic food from the neighborhood’s top spots and showcased fashion pieces crafted by local artists. The event was designed to engage guests through interactive elements, including a “real vs. fake” display of designer bags, where attendees could guess the authenticity of items for a chance to win prizes. With a guest list of influencers and social media buzz driving the energy, we created an event that not only spotlighted The RealReal’s curated offerings but also tapped into the cultural heartbeat of the neighborhood.